Business Case Studies
Mamaearth Case Study – How Influencer Overload Destroyed ₹1,920 Crore D2C Brand Trust | Analysis
Honasa Consumer (Mamaearth) built India’s fastest-growing D2C beauty empire by spending heavily on influencer marketing, scaling from ₹459 crore in FY2021 to ₹1,920 crore ...
Meesho Case Study – How Social Commerce Disrupted Indian Retail
Meesho is India’s largest e-commerce platform by order volume—1.3 billion orders in nine months—yet it ranks third in GMV behind Amazon and Flipkart. The ...
Zerodha Case Study: How the King of Indian Broking Lost Its Crown
For a decade, Zerodha was untouchable. It built India’s most profitable brokerage from zero — no investors, no ads, no debt — and earned ...
Zepto Case Study: The Business Model Behind 10-Minute Delivery in India
Zepto built a ₹1.4 billion-funded, 700+ dark store quick commerce network in India by doing something counterintuitive: deliberately limiting its product catalogue to ~8,000 ...