Mamaearth Case Study
Mamaearth Case Study – How Influencer Overload Destroyed ₹1,920 Crore D2C Brand Trust | Analysis
Honasa Consumer (Mamaearth) built India’s fastest-growing D2C beauty empire by spending heavily on influencer marketing, scaling from ₹459 crore in FY2021 to ₹1,920 crore ...





