Honest Tea By Coca Cola
India’s iconic Darjeeling tea is going to find its way all over India through a spectacular brand which is very popular for its beverages. The Coca-Cola Company has collaborated to make it a subsidiary brand under Coca Cola which was named “Honest Tea”. This initiative was the plan of the Coca-Cola company in India to provide consumers with different flavours of tea. This article is all about Iced lemon tea which is new in the market.
Highlights Of This Article? 👇
Ready to Drink Honest Tea:
The tea will be produced in Kolkata at Makaibari tea estate. This is not the kind of tea in markets which is available in packets but rather you can see them in bottles which can be called “Ready to Drink”. At present, they are preparing only Green tea from Lemon and Tulsi which can be stored for limited days and good for health.
This is an Iced green tea prepared organically along with different flavours which will be added in future. The main ingredients in this Honest tea are Green tea powder, sugar, acidity regulators, antioxidants, along flavouring substances.
Market Challenges For Honest Tea:
While it is making an entry into the “Ready to Drink” category of beverages it is going to become one of the rivals to the existing companies in green tea categories. But it is never easy to attract consumers in this specific category which might not succeed in sales as everyone tends to drink tea in hot condition.
So the success of this special tea depends upon how consumers adopt it which is Iced. Many companies have occupied the green tea market through many hurdles and times. This is going to be a challenging situation for Coca-Cola to grow its market of Honest Tea along with competing with other companies.
Conclusion:
This product by Coca-Cola is only launched in India under its sub-brand named “Honest”.
As this company enters the market the consumers are going to have multiple choices in the category of green tea along with different flavours of this Honest tea as well. If you want to try Iced tea like cold coffee then this can be the best option which is available in market.
You can check bottles named “Honest Tea” over it if decide to drink. Everyone knows that Coca-Cola company has been in the market for its unique taste and trusts the consumers to expect the same with every product that is newly launched.
FACT: This collaboration is part moment of understanding(MOU) at the 7th edition of the Bengal Global Business Summit which was held on 22nd November 2023.
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